Digital marketing impact on the consumer decision making process in Nike’s customer retail operations in South Africa Girshwyn Reddy 15389317 A research proposal submitted to the Gordon Institute of Business Science, University of Pretoria, in partial fufilment of the requirements for the degree of Master in Business Administration.
Why consumer behaviour and an understanding of such processes is useful from the perspective of the marketer. Introduction. Marketers in today’s business environment are presented with the particular challenge of circumventing conflicted messaging, over-saturation of marketing initiatives, and consumer hesitation and guarded behaviour in order to achieve their objectives of enhancing long.
Factors Influencing Customers Buying Behavior By Dr. A. Ananda Kumar. Abstract-Customer buying behavior is a process by which consumers identify their needs, collect information, evaluate alternatives, and make the purchase decision. It is a series of choices made by a consumer prior to making a buying that begins once the customer has.
Online purchase decision is highly influenced by internal and external factors (Zhang et al., 2013). Internal factors reflect one’s personal traits and experiences which impact their decision-making approach towards online buying and even leads to impulsive buying.
Why It’s Important To Understand The Customer’s Buying Behaviour. The key to a successful marketing campaign lies in consumer behaviour. Marketing to an audience that you don’t truly understand will not get you very far; the only way to reach and connect with a customer, the only way to influence their purchasing decision is to understand their buying behaviour.
Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area.
Consumer buying behaviour has numerous factors as a part of it which are believed to have some level of effect on the purchasing decisions of the customers. Alternatively, consumer buying behaviour “refers to the buying behaviour of final consumers, both individuals and households, who buy goods and services for personal consumption” (Kumar, 2010, p.218).
A research about buying behaviours of online customers YOL11332553 5 1.4. The aim and the purpose The aim of this study is to investigate the factors that affect online purchasing behaviour of two consumer groups from two different countries, United Kingdom and Turkey. Moreover, it is also.